APRA Branding Policy


The APRA branding policy exists to maintain branding consistency throughout the association, branches, committees and collaborations.

Brand Concept

The mission of the Arizona Parks and Recreation Association is to provide professional development, advocacy and resources to all who enhance quality of life through parks, recreation and environmental conservation. APRA’s vision is to positively impact every parks and recreation professional in the state of Arizona. The association’s values include: leadership, transparency, inclusion, collaboration, enjoyment and lifelong learning. The Arizona Parks and Recreation Association logo was developed to encompass the mission, vision and values of the association while representing the diversity of parks and recreation throughout the state of Arizona.


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