65th Workshop: Sponsorship & Non-Sponsorship Revenue

Presented by FEATs AZ Co-Founder Mia Hansen.

Sponsorship and Non Sponsorship revenues are key to success for any event. Learn the difference, how to identify and value your events assets, and determine new revenue sources.

Learn to assess your event’s sponsorable assets, understand sponsor packages and identify common non-sponsorship revenue sources.  (.3 CEU)

Take aways: 

• What is a Sponsor? 
  
• What is  non-sponsor revenue? 
  
• Seven myths of selling sponsorships
  
• Assessing your event’s assets 
• Creating compelling packages and proposals 
• Tangibles and Intangibles 
  
• Sponsorship service and fulfillment  
  
• Common non-sponsorship revenue sources 
  
• Food & Beverage trends 
  
• Know your Event Demographics