Marketing Roundtable: Balancing Marketing & Friendship

Hosted by Chandler Parks and Recreation, Marketing and Communications

Rejecting traditional advertising, how do you take your relationship to the next level with a community of informed influences and powerful purchasers that’s playing hard to get. Is it advertising or friendship? Learn how to break into the friend-zone and why it’s important to think in terms of friend-raising rather than marketing.

This friendly roundtable style discussion tackles the age-old question: how and why consumers embrace brands. You’ll hear from industry experts…

WHAT WE’LL COVER: 

• Discover what kind of friend you are by defining your brand persona
• Best practices to break through friend filters, plus build brand awareness and affinity
  
• The essentials of a great content strategy that move friendly acquaintances to lasting friendships.
  

Be the first to hear new recommendations from 2060 Digital, on the digital transformation of advertising Special Guest: 2060 Digital

VIEW AGENDA

content approved for .2 CEU's

TAKEAWAYS: • Getting your organization prepared for a digital transformation • The role of the coordinator verses the marketing team • Collaborative tools necessary for an omnichannel marketing strategy

CONTACT HOST

Have additional questions about the Marketing Roundtable?

Email your host

Joseph Petrella

Location:

Tumbleweed Recreation Center

Cotton Room

Light lunch will be provided

Registration Deadline
Friday, October 11