Marketing Roundtable: Balancing Marketing & Friendship

  • Wednesday, October 16, 2019
  • 10:00 AM - 2:00 PM
  • Tumbleweed Recreation Center - 745 E Germann Rd, Chandler, AZ 85286
  • 0


(depends on selected options)

Base fee:

Registration is closed

Hosted by Chandler Parks and Recreation, Marketing and Communications

Rejecting traditional advertising, how do you take your relationship to the next level with a community of informed influences and powerful purchasers that’s playing hard to get. Is it advertising or friendship? Learn how to break into the friend-zone and why it’s important to think in terms of friend-raising rather than marketing.

This friendly roundtable style discussion tackles the age-old question: how and why consumers embrace brands. You’ll hear from industry experts…


  • Discover what kind of friend you are by defining your brand persona
  • Best practices to break through friend filters, plus build brand awareness and affinity
  • The essentials of a great content strategy that move friendly acquaintances to lasting friendships.

Be the first to hear new recommendations from 2060 Digital, on the digital transformation of advertising Special Guest: 2060 Digital


content approved for .2 CEU's

TAKEAWAYS: • Getting your organization prepared for a digital transformation • The role of the coordinator verses the marketing team • Collaborative tools necessary for an omnichannel marketing strategy


Have additional questions about the Marketing Roundtable?

Email your host

Joseph Petrella


Tumbleweed Recreation Center

Cotton Room

Light lunch will be provided

Registration Deadline
Friday, October 11

12950 N 7th Street  |  Phoenix AZ 85022


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